Make visitors comfortable in all platforms

Your Business Cannot Survive Without Responsive or Mobile Friendly Website Design

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The world of mobile internet has almost stopped accepting websites that you need to make fit in the mobile screen with much effort. Gone are the days when you could simply open a particular website on your mobile and then slide the screen to see different parts of a single web page. The process is categorically tedious for the user’s eyes. That is the reason, of late; Google focuses more on getting responsive or mobile friendly websites instead of the regular ones.

Basically, mobile internet refers to using a browser-based internet service from different handheld devices like mobile phone, tablet, iPad or any other smart device of the modern days that allow your access to internet through it a wireless network. Traditionally, people mostly accessed internet via a fixed-line service on desktop computer or laptops. However, the present generation is prefers staying connected to World Wide Web through wireless devices. Therefore all the business owners need to be more careful about their mobile presence because they need to grab the attention of a target market, on the go.

  • What is responsive design?
Precisely, responsive website design is a particular approach to site pages that can use quite a flexible layout, a cascading sheet of media queries and flexible image style. The major goal of a responsive web design is building web pages that can detect the screen size and orientation of a particular device and change page layout accordingly.

Responsive website design uses the X and y coordinates of pages on a grid for mathematical percentage, layout of images and not fixed-width parameters. Use of the percentage system and grid layout creates a much fluid layout which also resizes itself for fitting the display size of a device.


  • Need for mobile friendly design and responsive design.
With 3 billion mobile users around the world and the number increasing by leaps and bounds every day, the time is quite close when most peoples’ first experience on net will be through a wireless device like mobile. The rapid change in use of mobile for accessing internet has an obvious effect on the marketing process of different businesses too. If there is a need to attract the attention of a group of target audiences, then it has to be done on the go. The business world had to adapt to the changes. Not having a mobile friendly website these days is almost suicidal.

Mobile Friendly

  • How to test whether your site is mobile friendly or not?
You can check whether your website is a mobile friendly one or not with the help of a few tools at your disposal. With the use of these, site developers can even check what can be fixed for proper mobile friendliness of the site. After the 21st April’s updates of Google, if you do not want it to push your site out of mobile search results, then you might take support of the tools like, Google’s Mobile-Friendly Test, Google’s PageSpeed Insights, Keynote MITE, BrowserStack, W3C’s MobileOK Checker, etc.


  • Benefit of having responsive or mobile friendly design.
There are manifold benefits derived from responsive website designs and mobile friendliness of a site.
  • Improved user experience is the biggest reason why all site owners look for responsive design these days. Apart from the design of the website, its responsive behavior is also among the criteria to attract the mobile users and keep them hooked.
  • It is extremely important to have mobile friendly sites to increase the user’s presence on that site for longer as people remains engaged in his experience with a particular site only if that site responds properly on the screen of a handheld device.
  • Higher loading speed of the website can be ensured on mobile only if the site is mobile friendly. A webpage created keeping the net users on desktop PC and laptop takes exceptionally higher speed in loading on a smart device like mobile, tablet, etc.


  • For the sake of SEO or internet marketing it is quite important for any site developer to take care of its perfect designing. In order to get better ranking in Google, it is extremely important to focus on mobile-friendly design of a site. Google has its own ways and in order to appease its criteria for mobile search friendliness, you need to make the site mobile friendly.
  • If your competitors are already having mobile friendly websites, then it is necessary for you to get responsive design for your website too. In order to gain a competitive edge, it is quite important for you to make all information regarding your business, mobile friendly.


  • How a non-mobile friendly sites can affect your business.
The mobile friendly updates of 21st April done by Google have opened new vistas for the local businesses as their SEO campaigns have got consolidated. Though mobile SEO or marketing is a comparatively new concept, however, most of the businesses these days are taking this concept very seriously.  If you do not focus on mobile friendliness of your website, chances are high that you lag behind on mobile marketing as all the competitors of your business focus on mobile marketing these days.

Effect of Mobile Friendly Update


  • Highlight on 21ST April Mobile friendly update.

Take a look at some of the FAQs related to the 21st April update on mobile friendly websites.

  • Will the algorithm affect desktop and/or tablet ranking?


  • Can we expect a page-level mobile ranking boost or site-level one?

It’s a page-level change.

  • How to understand whether Google considers a particular page on my website as mobile-friendly?
  • In order to know that individual pages are needed to be tested for the degree of “mobile-friendliness” through some Mobile-Friendly Testing tools.
  • If my mobile friendly pages cannot be ready till April 21st, when will their rankings be impacted on?
  • No need to wait till another update. The moment a web page is crawled or indexed, Google can understand whether the site is mobile friendly or not.
  • After the update rolled out on April 21st, if there is no drop in traffic at any point, then should I think that it had not impacted my site?
  • It is difficult to determine in a definitively manner.
  • My mobile site, in my opinion, is great. However, the Mobile-Friendly Test says that the pages are not mobile-friendly enough. Why?
  • If a properly (also in mobile-friendly way) designed site does not pass the mobile-friendly test, then the reason can be that Googlebot is blocked from crawling on smartphones.
  • What if my site is linked to a non-mobile-friendly site?
  • The site pages can still remain “mobile-friendly”.


  • Increase in visitors of mobile devices.
Have a look at the findings from the researches done by Moovweb, a particular authority regarding the change in the numbers of mobile users or users who search internet on mobile.
  • Studying 1st position result for 1000 keywords for eCommerce sites they found out that 83% times the top result seemed to be termed “mobile-friendly” by Google.
  • For the results in top 3 SERPs, the percentage of mobile-friendly tagged pages lowered down to 81%.
  • Research for 1000 eCommerce keywords done for first-page search results showed 77% of the results were tagged mobile-friendly.

Make visitors comfortable in all platforms

  • Few tips how to make a site mobile friendly.
If you are serious about the latest Google update on mobile-friendliness and you actually want to survive it, wade through it and win it, your ways to success include
  • Try not to create a completely different mobile friendly website.
  • Depend on responsive design.
  • Use a viewport Meta tag.
  • Be extremely careful about font and button size of the website. Font size preferably should not be less than 14px.
  • High resolution images are perfect for a non pixelated view
  • Videos can be uploaded to the site. Using YouTude videos is the perfect choice for proper responsiveness of a site.
  • You should keep on testing the view and speed of the website after changes are made.

SZI Technologies offers responsive web design and mobile friendly web design to           all its clients.


The prediction of mobile friendliness was made back in 2008 by Mary Meeker. . In 2015, people can already see the predictions are proving right. Along with mobile users, the requirement of different business owners for site responsiveness is also increasing by leaps and bounds. Very soon, mobile is going to beat desktop computers and laptops in accessing internet. After the latest Mobilegeddon update, the importance of mobile-friendliness has now increased and is a lot more important requirement to achieve.