In June 14, at a London Conference, Nicola Mendelson, top Facebook executive predicted that in five years, Facebook will definitely be mobile and probably videos will go viral. This news comes at a time when the heavily video driven Snapchat replaced Twitter, taking a spot in the top three social media platforms after Facebook & Instagram.
With the future of digital marketing incessantly driven by compelling and relevant video content, advertisers need to jump on board the trend.
Reasons to Embrace Online Video Marketing:
Let’s catch a glimpse at the five hand-picked reasons of hiring a video agency.
- Mobile Images are more attractive that simple Text
Do you know that we can process visual information much faster than the text? On top of that, 90% of information that enters the brain is non-verbal in practical sense. Our basic sense tempts us to seek for visual content in lieu of larger texts. The trend translates into marketing results as well. Once you incorporate the term ‘video’ in email Subject, the chances of getting viewed increases by 13%. On top of that, the web visitors are 5X more likely to click on a post if it includes a video. Honestly speaking, the internet is flooded with hordes of text and images. A unique and eye-catchy video can bring your product maximum number of visitors.
- Video Content Lets You Form An Emotional Bond
The Harvard Business review initiates a study of emotionally satisfied consumers and found that although the fully connected consumers comprises of just 22% of the sample, they result in revenue generation of 37%. There is a clear value in forming a personal relationship with consumers. Have a glance at Dove’s popular Campaign for Real beauty videos. Despite its simple staging, the theme of the video echoed across the globe, creating cultural waves. So much impactful the video was that that even after a year or so the people remember the initial videos and message.
- No Need to Invest Heavily in Video Production
The fancy and impactful visual effects at one time were the exclusive domain of huge movie studios with good returns. These days’ drones have come to picture letting video production agencies to gain breathtaking skyline shots or unique views with little investment. These technological advancement indicates that the capabilities of video production agencies have grown at a rapid pace and a brilliant video could be within your budget restrictions. So, its time you find a good video production market to explore which firm provides the best features at the lowest possible rates.
4. Video Can Boost Conversion Rates
Online video marketing enhances the conversion rates turning your audience into revenue. Survey revealed that web visitors are more likely to stay for an average of 2 minutes if it features a video. Honestly speaking, online video draws customers in and tend to provide an exceedingly persuasive argument for your product.
5. Numbers That count
If you are not convinced yet, the statistics will speak. As per the statistics, the future of internet lies in Video and that’s the moot point.
=YouTube reaches more US 18-49 year olds than any cable network in the US.
SZI Technologies Pvt Ltd (YouTube) is a digital marketing company and well know for its video marketing . So if you want to do video marketing contact us. Know more about SZI Technologies Pvt Ltd and its services here.