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Top content marketing trends to keep in mind for 2017

Well, the year has already begun and the content marketers are wondering which tactics to follow for business marketing for the upcoming days. The truth is that staying updated with the current marketing changes can help you achieve more visibility in the web world and stay ahead in the competition.

The 2017 SEO Content Marketing Trends to Keep in Mind

Since identifying and recognizing this year’s SEO trend is very important then let us get to the points of interest that beckon our attention.

 

  • Content ROI

Like as said before that marketers are getting better when it comes to content marketing and hence, it is time to back it up with the stats. Also, the goal of proving that content marketing promises better ROI will be the goal of maximum marketers in the year 2017.

 

  • Documented Content Strategy

In case, you do not have any content strategy then it is high time that you find out one for your benefit. Here the truth is that documented content marketing tactics have numerous advantages which can help an organization define the goals for themselves. At the same time, focus your efforts on one single goal without getting distracted by passing fads.

 

  • Personalized Content

In the contemporary times, the influence of competition forces us to use more content than we used to do it earlier. This also makes content marketers to personalize each individual’s personal experience. Brands focus on becoming a preferred destination and even adopting marketing automation, other technologies, and account-based marketing in order to support this trend.

 

  • More Content than Ever Before

In this year, actually two-third of the marketers are aiming to crank up the content quantity compared to they have done in 2016. At the end, all strategies come to the point that more consumption of content widens the opportunities for ROI conversions.

 

  • Content Visualization

In the current times, the importance of visual content is slowly increasing and if truth to be told they are actually in great demand. The famous sites like Facebook, Instagram, YouTube and Pinterest are pure proof of the fact that images, as well as videos, are the core aspects of contemporary internet experience.

 

  • More Content than Ever Before

In this year, actually two-third of the marketers are aiming to crank up the content quantity compared to they have done in 2016. At the end, all strategies come to the point that more consumption of content widens the opportunities for ROI conversions.

 

  • Content Optimized for AI and VR

Google is the heart that actually supports the digital marketing world and their current focus is on artificial intelligence that has forward thinking content marketers with a plan of new forms of Al-friendly content.

 

  • Customer Generated Content

Another important thing that must be taken care of is building trust for your business through content marketing strategy. Also, according to a study, it has been proving that user-generated content is the best way to achieve trust for your business. By comparing user generated content that is reviews, social shares with the company generated company like landing pages, ads, and others, the user-generated content actually wins 85 percent of the times.

 

  • Content Workflow

Furthermore, with developing documented content strategy, the marketers are getting inclined to every bit of content marketing through creating documented workflow. Along with the increasing promotion and quantity, it also brings extra challenges that address the inefficiencies of projects and organization.

It is not bad to write lots of content but the truth is that if you do not spend time on thinking the ways to promote or publicize it then all efforts will go in vain. With the industry becoming more competitive, marketers are on the verge of identifying the advantages of content marketing, making it effective and efficient as possible.

 

  • Content Promotion

It is also understandable that for content marketers it is a tough task to pry their eyes away from the editorial calendars. However, it seems that finally we are not only concentrating on just planning but also writing quality content and promoting it perfectly. It is very important to make sure that the content is published and promoted and at the same time, repurposing existing content for ensuring workflow efficiencies and expecting good results.

 

In conclusion

On a concluding note, no one has any idea regarding what is going to hold out for us in the upcoming days of 2017 but the above-discussed trends are the very good guess of how the year is going to turn out for most of the content marketers. So beware, be safe by ensuring that you have the best content marketing strategy for your benefit.

SZI Technologies Pvt Ltd is a content marketing company and doing content promotion on behalf of small and medium sized company all over the world.
Summary: The above blog helps us to understand the various trends that are going to dominate the year 2017 in content marketing. It also illustrates the various facts that we should keep in mind when planning a content marketing strategy in 2017. We also come to know about various other relevant facts about content marketing strategies that are going to effect the year 2017 from the blog given here.

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