There is a statement where it says, “The blog is where the content goes to die”. You may have read or heard this line a couple of times. But are you sure being a writer you support the statement from the bottom of your heart?
This is a fact that most businesses are using blogs as a platform to share information, general or informative, about their businesses, services and products and in most cases these are not written accurately. Statistics show that almost 80-85% blogs that are being shared on the Internet are grammatically incorrect. Still they are so popular and demanding. The main reason for this is that blogs happen to be the pulse of someone who shares his or her ideas and ideologies as a form of post. What is written over there may not be grammatically correct but the narrative is made to showcase someone’s heart.
Let the keywords take the lead on Content Creation
Blogs have become highly popular as a part of content marketing strategy. The writers compose each and every blog using business relevant keywords to support the main website of the client’s business. Hence, we must always keep in mind that we must use the know how to play with keywords that will boost in search engine optimization process.
Be it a blog or landing page, learn how to use keywords in the most effective manner. Always remember that the content you write or develop must go simultaneously with the SEO process. They must complement each other, always to get positive results.
Overcome all roadblocks
Create a content calendar… keep writing and posting informative and interesting content following that calendar and keep your customers or prospects know about you, your company and the services you offer. There are many things you can incorporate in your content apart from general information. Try to share research based content that will feed readers’ appetite and keep them well-versed about everything in and out of our company. But do it smartly. Don’t be casual. And do keep in mind that you have to use your target keywords in the most efficient manner.
Content for Generating Traffic – Sheer Magic of Blogs
If you want to generate traffic to your website or blog, do keep adding content in those pages. This is vital as Google loves content, if it is accurate, relevant and smart. Do use internal links in the blogs so that all blogs are interlinked with each other. You can also link your blog to your website. All these are meant to keep your SEO process live. Optimize your blog and make it SEO friendly. Doing so, you will be able to boost your SEO process in the most proficient manner. If required, consult with experienced content marketers and SEO professionals. You will definitely get some valuable inputs from them so that you can make full use of your blog as a traffic generating platform.
SZI Technologies Pvt Ltd is a Digital Marketing company and take care of digital marketing for small and medium sized business all around the world. Know what people says about szi technologies in sitejabber and mouthshut.com.
Blog and SEO can complement each other if you know the process. In this article, we have discussed about the co-relation of blogs and search engine optimization and marketing process and how to utilize blog content to generate traffic, genuine traffic!