Before get into our main topic, let me tell you a few words conversion. This will help in the better understanding of the topic.
What is Conversion?
From the digital marketing viewpoint, we can say that conversion is the process of converting the normal visitors into your positive customer through a desired action taken by them.
Conversion Rate Optimization
Therefore, conversion rate optimization means a system for increasing and improving the percentage of visitors to a website in order to convert them into your positive customers. It involves a number of steps to motivate viewers for taking a particular action by creating a primary button, link or other user interface element. In digital marketing term, these points of action are called Call to Action (CTA). The key of CTA is to promote brands, boost preference and increase sales.
Importance of SEO
Now SEO is the process of improving or increasing the traffic volume of a website particular website. To stand out from the crowd, it is very important today. Without it, your website would be like a small fish in the Atlantic of World Wide Web. Nobody would get a trace of your website, unless your website is well-optimized with various search engines in respect to various search terms, keywords, and other related words. It must come up at the SERPs of major search engines like Google, Yahoo and Bing. To bring your website at very first pages of Google against your targeted search terms, you must get SEO works done for your websites.
SEO and CRO are Complementary to Each Other
SEO and CRO are complementary to each other. SEO play a significant role to bring organic traffic to your website. With the aid of “call to action”, you can motivate them to take some desired actions to become your positive customers. As SEO can give better Search Engine rankings, it automatically improves your conversion. As the consequence of it, primary button, link or other user interface element comes up with various search results (image search, local search, vertical search, etc.).
SEO Increases the Chance of Conversion Rate Optimization
SEO can bring targeted leads to give a strong chance of conversion rate optimization. The more visitors will come to website, the more conversation will happen. It is an undeniable fact you must have some important things and motive content to persuade viewers take some important actions on your pages. SEO can bring traffic and an attractive, interactive, visually appealing website to arrest them there for a longer time until the viewers take desired action. The designers and developers must ensure UX and UI. A UX designer will ensure you a logical flow of actions and shortcut pathways with user-friendly interfaces to take right and desired actions in a very short time with your least possible efforts.
Using clear content hierarchy with proper title and heading, you can ensure message progression to boost your CRO. You cannot do so without taking the aid of SEO.