- What happens to the desktop and tablet rankings from now?
This particular update has nothing to do with the existing rankings of the desktop versions of a website. The update is aimed only at the searches on mobile devices in all languages and from every part of the world.
- Does the impact happen page-wise or site-wise?
The changes are felt on every page. If 10 out of 15 site pages are mobile-friendly and rest are not, the effect of this update can be visible only on those 10 pages.
- How to understand whether Google considers my site to be mobile-friendly or not?
- What if the mobile-friendly pages are not ready yet?
- My site did not show any drop in traffic on 22nd of April. Am I not affected by the update?
It is definitely not a very feasible way to determine whether site rank is impacted by the update or not after 21st April. In fact, the very initial impact took around a week to make its mark after rolling out of the update.
- My mobile website is properly optimized. Why does it fail the Mobile-Friendly Test?
- Check to find out if the test for mobile-friendliness shows blocked sources or not.
- Let Googlebot crawl all the necessary files.
- Make sure, the site passes a mobile-friendly test.
- Use Fetch and submit the updated robots.txt to Google for speeding up the re-processing of all updated pages of the site. You can also wait for Google to re-crawl and index the pages naturally.
- What would be the effect of linking to a site that is not mobile friendly?
A particular webpage can be “mobile-friendly” despite its linking to a page that is not mobile-friendly and designed only for larger screens like that of a desktop. It is not quite often that the mobile visitors agree on switching their device to access the site on a larger device. Therefore, the site owners are mending their ways to become mobile friendly and reach out to more net users.
- Does Google offer a better mobile-friendly rank to pages with Responsive Web Design that has the same HTML and URL for mobile and desktop versions? Or is it kinder to hosting a separate site for mobile?
Mobile-friendliness is measured in the same way for responsive web design and a separate mobile URL for a site. If the website relies on a separate mobile URL or even dynamic serving, reviewing the Mobile SEO guide can assure you of the fact that Google crawls and indexes all the mobile web pages.
- Is the site or page going to disappear on mobile search result provided the site is not mobile friendly?
As the mobile-friendly changes are quite important we can use a number of different signals that help in ranking the search results. The goal of the search query is quite a strong signal. If the page with very high quality content is not quite mobile-friendly, it still stands a chance in ranking high mainly on the basis of great quality content for a particular query.
- What should a site owner do if all his clients are on desktop?
According to statistics, most people move towards a “mobile only” search procedure usually because they never owned a desktop. There might be another reason for the same that they do not want to replace their existing desktop, which is not in operational condition. Moreover, a mobile visitor often shuns non-mobile friendly sites due to inconvenience of visiting the site.
There are different other ways too in which the latest mobile algorithm affect a website that has not been optimized for a mobile device.