As of the latest SEO strategy is concerned, the focus on keyword based optimization is getting extinct, as individuals are witnessing the resurgence of the long tail keyword. Keywords once meant to play pivotal role in making a campaign successful.
- Google collected data about a site which was completely based on keywords that were present in the very first page and in its links.
- The organizations could measure the amount of success based on how they did rank for the targeted keywords.
- It was nothing but a simple one-to-one relationship that made it very much easier for almost anybody in order to commence stuffing and ranking.
Branding a more approachable method-Presently branding has turned out to be more approachable than targeting the keywords and there are few of the business directories which will work in a progressive manner in making your brand gain a positive height.
Facebook– A particular facebook page is a superlative free marketing tool needed for business. These pages let business in identifying themselves, not just through the product listings and services. It can also be carried out by sharing the links along with the images and posts on a customizable page in order to provide a better sense of personality and up holding of characteristics through your commercial existence.
Twitter– Make it very much sure that your company is capable of creating a name of being a better brand, and none better than twitter can do the job in a approachable manner. Regular tweeting is a sign of active and healthy profile. If you are tweeting once a week or once a month you are not actively involved in making a better brand. Thereby it is being suggested by experts to carry out regular posting.
Crunchbase– This business directory allows the brands to gain emotionally engaging advertising content that helps in installing the trust. It helps in reaching out the latest customers. It drives sales and it also helps in increasing the awareness of the brand. According to varied experts it allows in developing a sustainable and profitable method for turning away the consumer generated videos into proper advertisements.
LinkedIn– LinkedIn allows in targeting ads through geographical means along with job functions, industry, and company size, seniority, age and gender and more importantly the company name. The ad will be displayed either in the top, bottom or at the right hand side. In a nut shell it has all the ingredients in making your brand get the effective value and draw more and more viewers.
Yellow pages– Yellow pages will make your business become visible through online marketing, allowing your business in generating more and more leads. At the same time if you are capable of paid campaign, then the lead generation automatically will turn out to increase, in turn it more and more visitors will drop in to your sites and increase the effectiveness of your business.
Summary– As of the latest SEO strategy is concerned, the focus on keyword based optimization is getting extinct, as individuals are witnessing the resurgence of the long tail keyword. Read on the article in knowing about the latest approach of branding.