With the advent of 2016 we have witnessed a couple of changes which will certainly affect the search engine optimization process altogether. With the latest search algorithm update and guidelines, the entire SEO process is on stake. But if we follow all the guidelines properly I am sure online marketers will be highly beneficial.
Here are some of the key changes which are and will affect SEO, this year:
PENALTIES TO FREE BLOGGERS AND PROMOTERS
Google, the search engine giant, this year issued a warning to all the free bloggers and online marketers who promote their ideas and service information as a form of link exchanges. The main purpose of issuing such a warning to bloggers selling products through content is to stop the nofollow link to a website. Several bloggers will surely follow this guideline to avoid penalties.
REVEALATION OF 3 RANKING SIGNALS
We all know that earlier there used to be more than 200 ranking signals. But today, Google has simply reduced this into 3 – RankBrain, Content and Link.
Now, it is up to you, the SEO specialists who will arrange these three signals as per importance. All these will affect ranking of a website in the search engine result pages.
REMOVAL OF RIGHT-HAND PPC ADS FROM SEARCH RESULTS
Towards the end of February, 2016 Google rolled out their latest search result layout where no ads will be displayed on the right-hand of search results. Pretty awful!
Depending on the resolution of your screen, you will be able to view the display ads. Although many SEO experts express their anxiety in the beginning, but this change has little effect on rankings, organic traffic and clickthroughs.
GREEN PPC ADS
Change is inevitable. Change is welcome. Yes! Now, we can view all the PPC ads in a completely different shade – green, the color of life. This is change is well-accepted by most of us.
GOOGLE PANDA – NOW A PART OF THE CORE ALGORITHM
It is official now. Google Panda has been incorporated in the list of core algorithm of Google. It will certainly affect ranking to a large extent. SEO professionals must strategize their online marketing plans to avoid penalties.
PAGESPEED NOTIFICATIONS FROM GOOGLE SEARCH CONSOLE
April, 2016 and we are made aware of another update. Yes! We are speaking about page speed notifications from Google Search Console (formerly Webmaster Tools). The software programming has been designed smartly to get the accurate data. No more relying on free SEO tools to track the speed of websites. Now, you have Google with you.
SAY GOOD BYE TO TOOLBAR PAGERANK
It was early March, this year, we finally bid farewell to toolbar pagerank. According to many experts, it was a long overdue change. Many think that this change could have been brought even a few years ago. Anyway, better late than never!
Today, we can work freely without considering the pagerank. Rather we can focus more on quality link building and other stuffs.
WEBSITE NOT MOBILE FRIENDLY OR RESPONSIVE – GET PENALIZED
Google are now quite strict in penalizing non-mobile friendly websites and their owners. Not only those websites fail to rank well in search engine result pages but they make them disappear from even 100 pages. Google is now more focused on mobile search results and hence they have brought this update. It will affect the entire SEO process for sure.
SEARCH QUALITY RATING STRATEGIES UPDATED
Google has updated its search quality rating procedures at the end of March, this year. Some of the key changes include:
- Giving importance on local search (SEO)
- De-emphasizing supplementary content
- Giving utmost importance on mobile search
So, with all these 9 changes, SEO professionals are ready to chalk-out new plans to work on website optimization and online marketing. Challenges are welcome. So are changes. But it is your proficiency which will win ultimately.
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