Getting a high rank in search engine result pages is a great achievement. But it is really tough to augment the click through rate (CTR) of your website in search engine result pages. If you are an online marketer then chances are there that you might get distracted with all the available marketing tools and channels that are available today. This may lead to overlook the simple yet effectual tweaks and best practices that can help you in maximizing organic traffic from top search engines like Google, Bing and Yahoo.
Let us check the 5 ways to boost CTR of your pages in search engine result pages:
Title Tag Optimization
Title tag is the clickable phrase that is listed in search engine result pages. Hence, we can say that it is one of the chief factors that can influence online audience and make them click through to your web pages. It is said that title tag optimization or modification can enliven CTR by more than 20%.
In order to do this, you have to have proper knowledge of website title optimization. You also have to become aware of all the most excellent practices for crafting a gripping title tag. A standard title tag must contain 49 to 57 characters. This allows your page title to get reflected properly and completely in search engine results. Pay attention to your word selections. They must go well with your content and business. Your website title tag must reflect or highlight your business so that people can find it interesting and informative.
Excellent and Meaningful Meta Description Writing
Apart from title tag, Meta description plays a pivotal role in helping a website visible in search results. Meta description has to be written perfectly as it will let your audience know about your business or service. It may not influence Google’s ranking algorithm that much, but excellent Meta descriptions can help in boosting your rank and get higher click through rate.
A standard Meta description must contain 157 to 160 characters and it should carry a meaningful message to your target audience. It actually acts as a summary of that page content for which it has been written and added to the website.
Structured Data Markup
One more way to attract more readers to your content is to make use of structured data markups or “rich snippets”. These can explain the content of a page further with the use of added elements such as a list, pin-up ratings, and types. For example, a smoothie website can use controlled data to present a recipe’s ratings and representation on search engine result pages. Not only can this amplify the CTR to your web page by up to 50%, but it will also fetch traffic that’s highly engrossed in what you have to offer.
Before you can integrate structured data for your search engine optimization (SEO), you must first realize the diverse markup formats and the preeminent ways to use them. Remember that there is an assortment of ways to use rich snippets of content in search engines in order to represent your brand.
URL Structure Modification
Do you know that even the structure of your website URL affects ranking. It is the structure and domain that can affect your search engine optimization process.
Hence, while structuring website URL, you have to be extremely clear-cut and meaningful. Remove dates, numbers and special characters from URLs which may come by default and replace them with meaningful and relevant words.
Maximize Website Rank
Last but not the least; you have to take every possible step to improve your website rank. This will help in getting high CTR. You must remember that almost 60% of online traffic visit websites which appears in the top three places in the first page of Google or any other search engine. Work on proper website optimization (on-page and off-page) and try to boost rank. Target your keywords, work on effective and top-performing content and implement social media strategies to get traffic.
SEO is indeed one of the most exigent parts in digital marketing genre. One has to practice and use the most excellent tools to boost traffic, increase rank and get high click through rate. One has to work on building new strategies if one plan fails and implement that without delays. Learn to embrace challenges, learn from your experience and be a part of continuous growth.
SZI Technologies Pvt Ltd is a digital marketing company which helps business to rank well in google as it improves Click Through Rate with its effective optimization tricks.
Improving or augmenting CTR of a website is challenging but nothing is impossible if you follow new and effective strategies. This piece of writing discussed about 5 essential ways to do so and also increase rank in search results.