Time and again it has been proved that content plays a pivotal role in establishing a strong online presence. Today, no one can even think of doing Search Engine Optimization or SEO without content. Now, remember that time has come to come out of the conception that content only means write-ups. Content can be articles, blogs, website content, images, videos, Power Point and Slide Share presentation and most importantly social media content. The only thing you have to focus is to create interesting, effective and appropriate content that will boost your online marketing campaign.
HOW AUTHORITATIVE CONTENT AFFECTS SEO OR SEARCH ENGINE RANKINGS
There is no such specific definition to the term, “authoritative content”. What we can say that your content has to be detailed and must carry a firm message to its readers. It is through your content, you have to demonstrate what you want to say to your target audience and build a strong trustworthy relationship among yourselves. This is what we may call “authoritative content”. It is through content one can create a strong bondage with his clients. Most significantly, you can create your own reputation through proper content creation and distribution.
Let us now see how we can create authoritative content
Write from a professional’s perspective
The first and foremost thing you must remember is that your content has to be written is the most professional manner. It must demonstrate your authority by referring your designation and other credentials that would authenticate your authority.
Make use of personal brands or trademarks
Another way to make your content authoritative is by using personal brands both inside the main content and outside as in author bio and content summary. In due course, experienced authors generally develop a niche area of expertise that follows on their own interests and helps in developing the content in the most professional way. One thing is to be remembered that whatever content is to be created or developed must depict personal brands and the same thing is shared in various social media networks as a part of content marketing strategies.
Enrich your content with more videos and images
Do you know that simply adding some extra images or videos can make your content authoritative? Doing so, you will encourage your readers to be more interactive and provoke them to participate in open communication which would eventually help in SEO or SMO. Apart from that, you are allowing your readers to know a little more about your brand in a distinctive manner. Don’t you think this is really a smart thing to do when it comes to content development and marketing?
Talk about real examples and facts
It is painless to contemplate about ideas, but it is hard to establish them. That is why it is imperative and convincing, to cite examples as purposely as possible. Instead of using common hypothetical examples, try to cite authentic examples backed by factual anecdotes or information that you have measured. The more specific information you are able to tender, the more authoritative your piece of writing will become.
Make yourself accessible for inquiries
Although this is a small step, it has a huge impact on your overall content marketing campaign. When you are writing any content giving real examples of a brand and taking genuine examples, it is really important that you make yourself available to reply all queries asked by the readers. This will help in carrying ahead any discussion and will increase the level of communication with your target audience. This, potentially, will help in search engine results.
All these strategies will not only make your content authoritative but also help you interact with your clients and prospects and create a rapport with them. If you follow these, you will definitely notice a drastic improvement in your domain authority and search results.
SZI Technologies do content marketing for small and medium sized business.